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Deluxe Travel Mugs - Insurance Application #116D
A major automobile Insurance provider wanted an item to say "thanks" to new customers during a summer push. The distributor put together an all-inclusive program, part of which was Item #116D
Deluxe Travel Mug. The mug had the Insurers name and logo on the "outboard" side facing away from the drinker (insured) and a constant reminder of, "what to do in case of an accident", facing the drinker.
IN CASE OF AN ACCIDENT. . .
• Never admit guilt!
• Make sure there are no injuries
• Never admit guilt!
• Obtain all pertinent information
• Never admit guilt!
We received more than one letter thanking us for providing those mugs, stating that they had an accident and looking at that subliminal message day in and day out probably kept them from
making a bad blunder!
Feedback to the insurance company was so strong that they decided to make the mugs available to their agents to use with current customers for a limited time. The order topped 40,000 mugs!
Other applications that can apply the "two side/two message" technique -
• Insurance – logo/roadside assistance number
• Auto Dealers – extended warranty & road service with logo/roadside assistance number
• Wrecker Services
• Police Departments to promote the "non-emergency" phone numbers. A major push in all major cities today!
• Cell Phone service providers – logo/customer service numbers
• Sports Teams – logo/game schedule
• Banks & Credit Unions – logo/ATM locations
